Celebrate Tofino and Victoria Pride with Hotel Zed!

This summer, we invite all rebels of the rainbow to celebrate Pride with 20% off at Hotel Zed VictoriaKelowna and Tofino. Book between April 1st and July 10th, 2025 for stays from June 1st until July 10th, 2025! This offer cannot be combined with any other discounts or promotions. Use promo code PRIDE.

Celebrate Love, Diversity and Community in Tofino!

Tofino Pride: June 14 and June 15, 2025

Join us Hotel Zed Tofino for an unforgettable Tofino Pride Weekend – a free, all-ages event celebrating 2SLGBTQIA+ pride, inclusivity, and self-expression on the stunning west coast of Vancouver Island.

Calling all makers, creators, and dreamers! Join our Vendor Village and showcase your amazing goods to an enthusiastic crowd—all for free! Apply here by May 31 to be part of the fun!

Pride March – Show your colours in the ultimate seaside celebration
Fabulous Drag Show – A 90-minute performance featuring legendary queens
Live Music – Dance, sing, and soak in the Pride vibes
Lawn Games & Photo Booth – Snap, play, and make memories
Incredible Food & Drinks – Enjoy delicious eats at ROAR Tofino

Tofino Pride Takes Place on Sacred Land

We acknowledge with deep respect that Tofino Pride is held on the unceded territories of the Tla-o-qui-aht First Nation, part of the Nuu-chah-nulth peoples. We honour their connection to this land and celebrate the diversity that makes our community so special.

Drag Royalty Takes Over Tofino!

The queens are coming! Get ready for Woofie, Vivian Vanderpuss, and Eddi Licious from Canada’s Drag Race as they bring fierce performances, unforgettable moments, and non-stop entertainment to Tofino Pride!

Reservations highly recommended! Don’t miss out on this once-a-year celebration of love, community, and unapologetic joy in one of Canada’s most beautiful Pride destinations.

Check this out!

Walk with us in Pride!

Victoria: Sunday, July 6

Always dreamed of walking in the Victoria Pride Parade? Mark your calendars! As a proud sponsoring partner with Victoria Pride, we are calling all guests, vendors, clients, and beautiful humans to come walk with us! Join our march of love and acceptance! We have room for 70 participants, so please RSVP to secure your spot!

🌈 Pride Parade: 11AM start
🌈 Pride Festival in the Park: 11am – 6pm, Macdonald Park

See you there! And be sure to also stop by our booth and say hi!

🏳️‍⚧️ You’re safe with us 🏳️‍🌈

We are a safe place for all Rebels! All properties by Hotel Zed and ROAR in Tofino have been Rainbow Registered by Canada’s LGBT+ Chamber of Commerce (CGLCC.) AND we are the first hospitality chain to have all of its locations registered! How cool is that???

Seeing a Rainbow Registered symbol indicates to people that the business meets a stringent set of standards to ensure 2SLGBTQI+ visitors feel safe, welcomed, and accepted.

Where are you headed, friend?