Celebrate Tofino and Victoria Pride with Hotel Zed!

Join us for Pride and save!
This summer, we invite all rebels of the rainbow to celebrate Pride with 20% off at Hotel Zed Victoria, Kelowna and Tofino. Book between April 1st and July 10th, 2025 for stays from June 1st until July 10th, 2025! This offer cannot be combined with any other discounts or promotions. Use promo code PRIDE.

Walk with us in Pride!
Victoria 2025
Catch the Victoria Pride Parade? As a proud sponsoring partner with Victoria Pride, we marched with guests, vendors, clients, and beautiful humans on Sunday, July 6th for love and acceptance. We showed up loud, proud, and fabulous as Woofie and Vivian Vanderpuss from Canada’s Drag Race joined us to slay the parade runway. Watch the full parade here and keep an eye out for Hotel Zed at 40:00.
Whether you identify as a 2SLGBTQIA+ person or an amazing ally, your presence always matters! Hope to see you next year!

Celebrating Love, Diversity and Community in Tofino!
Tofino Pride 2025
It’s a wrap! Thank you for joining us at Hotel Zed Tofino for an unforgettable Tofino Pride Weekend – a free, all-ages event that celebrated 2SLGBTQIA+ pride, inclusivity, and self-expression on the stunning west coast of Vancouver Island. We’re so grateful to everyone who came out and made it amazing! We can’t wait for 2026!
Tofino Pride Takes Place on Sacred Land
We acknowledge with deep respect that Tofino Pride is held on the unceded territories of the Tla-o-qui-aht First Nation, part of the Nuu-chah-nulth peoples. We honour their connection to this land and celebrate the diversity that makes our community so special.
Check this out!

🏳️⚧️ You’re safe with us 🏳️🌈
We are a safe place for all Rebels! All properties by Hotel Zed and ROAR in Tofino have been Rainbow Registered by Canada’s LGBT+ Chamber of Commerce (CGLCC.) AND we are the first hospitality chain to have all of its locations registered! How cool is that???
Seeing a Rainbow Registered symbol indicates to people that the business meets a stringent set of standards to ensure 2SLGBTQI+ visitors feel safe, welcomed, and accepted.