Celebrate Tofino and Victoria Pride with Hotel Zed!

Join us for Pride and save!

This summer, we invite all rebels of the rainbow to celebrate Pride at Hotel Zed VictoriaKelowna and Tofino.

To make your travel for Pride even sweeter we’re giving 20% off your stay when you use Promo Code: PRIDE.

Tofino Pride graphic

Celebrating Love, Diversity and Community in Tofino!

Pride is back in Tofino on June 13 and 14, 2026!

Tofino Pride Weekend returns June 12 to 14 with a full weekend of events and a curated lineup from start to finish. It’s a chance to show up as you are, and celebrate joy across Gender, Sexual, and Relationship Diverse (GSRD) communities.

Tofino Pride is a free, all-ages event. Catch live entertainment throughout the weekend, including musicians and memorable drag performers. Whether you’re local, visiting for the weekend, or just passing through, we hope to see you there.

 

 

Free Community Pride Shuttle!

This year, we’re excited to introduce a free Tofino Pride Shuttle, generously sponsored by Pacific Rim Navigators.

The shuttle runs June 13th from 2 PM to 8 PM, looping from Cox Bay to the north end of town with stops along the way. The full route map is available here: Tofino Pride Shuttle Route

Celebrate Pride at Hotel Zed Tofino without the stress of planning, parking, or driving. Getting to Pride has never been easier!

For more details, check back here or keep an eye on our socials.

Schedule of Events

Friday, June 12

Saturday, June 13

Sunday, June 14

Reservations are now open, and highly recommended!

Drag Takes Over ROAR

After an epic Tofino Pride party, drag takes over ROAR Tofino with a morning-after brunch and Happy Hour, with 2 seating times to choose from: 11:30 am or 3:00 pm!

Featuring Vivian Vanderpuss (Canada’s Drag Race Season Three), Eddi Licious (CBC Canada’s a Drag) and Woofie, this show is going to be outrageously fun!

Reservations are now open, and highly recommended!

 

Four Vibes for a Great Drag Show:

  • Vibe #1 – Bring the Energy – Bring your loudest love! Snaps, claps, cheers, and good energy are part of the show.
  • Vibe #2 – The Tipping – Help support queer artists! If you’re enjoying the show, 100% of cash tips go directly to the performers.
  • Vibe #3 + Respecting the Performers – Please, no touching the performers, interrupting, or stealing the show, even if it’s your big day!
  • Vibe #4 – Tag online and share the love! – Captured a moment worth sharing? Tag the performers when you post and spread the love: @eddi.licious, @seanburgundy, and @vivianvanderpus

Tofino Pride Takes Place on Sacred Land

We acknowledge with deep respect that Tofino Pride is held on the unceded territories of the Tla-o-qui-aht First Nation, part of the Nuu-chah-nulth peoples. We honour their connection to this land and celebrate the diversity that makes our community so special.

This event is solely hosted by Hotel Zed and ROAR. For more local queer programming and resources, please visit the Coastal Queer Alliance. This event is not affiliated with CQA, but we value and support the meaningful work they do in the community.

Victoria Pride graphic

VIctoria Pride 2026

Join us in the Pride Parade!

We’re inviting all allies, guests, friends, and family to march, dance, walk or roll alongside Hotel Zed and Accent Inns in the Victoria Pride Parade on Sunday, July 12!  RSVP here, or click below! Check out the Pride Guide so you can make the most of Pride Week in Victoria!

Heading to Pride in the Park? Swing by the Hotel Zed booth for our chill-out zone, some swag, and a chance to enter our giveaway.

Whether you identify as a 2SLGBTQIA+ person or an amazing ally, your presence always matters

Catch us in the 2025 parade here and keep an eye out for Hotel Zed and Accent Inns at 40:00 minute mark.

 

Mark your calendars!

Theme – Let’s Take A Trip

We’re bringing our Let’s Take a Trip shirt design to life! It’s got that West Coast road trip feel, with 70s and 80s nostalgia, the iconic Hotel Zed VW Van as the centrepiece, and a bright, playful setup. We’ll have a live DJ keeping it high-energy so it feels like a rolling dance party. Joining us this year are local Victoria Drag Icons, Vivian Vanderpuss and Woofie! 👠

Marshalling Information – Sunday, July 12, 2026:

  • Marshalling Group #: TBD – Check back soon!
  • Street/Ave – Marshalling on: TBD – Check back soon!
  • Look for us in spot number: TBD – Check back soon!

RSVP here to stay up to date! 

Our goal is to keep this event barrier-free and welcoming for everyone. Questions, concerns, or comments are always welcome. You can contact Matt directly at matt@hotelzed.com.

For more info about Victoria Pride, visit the Victoria Pride Society website.

Pride 2025 Highlights

🏳️‍⚧️ You’re safe with us 🏳️‍🌈

We are a safe place for all Rebels! All Hotel Zed properties and ROAR Tofino have been Rainbow Registered by Canada’s Queer Chamber of Commerce (CQCC) AND we are the first hospitality chain to have all of its locations registered! How cool is that???

Seeing a Rainbow Registered symbol indicates to people that the business meets a stringent set of standards to ensure 2SLGBTQI+ visitors feel safe, welcomed, and accepted.

Where are you headed, friend?