Celebrate Tofino and Victoria Pride with Hotel Zed!

Join us for Pride and save!

This summer, we invite all rebels of the rainbow to celebrate Pride at Hotel Zed VictoriaKelowna and Tofino.

To make your travel for Pride even sweeter we’re giving 20% off your stay when you use Promo Code: PRIDE.

Victoria Pride graphic

VIctoria Pride 2026

Join us in the Pride Parade!

We’re inviting all allies, guests, friends, and family to march, dance, walk or roll alongside Hotel Zed and Accent Inns in the Victoria Pride Parade on Sunday, July 12!  RSVP here, or click below! Check out the Pride Guide so you can make the most of Pride Week in Victoria!

Heading to Pride in the Park? Swing by the Hotel Zed booth for our chill-out zone, some swag, and a chance to enter our giveaway.

Whether you identify as a 2SLGBTQIA+ person or an amazing ally, your presence always matters

Catch us in the 2025 parade here and keep an eye out for Hotel Zed and Accent Inns at 40:00 minute mark.

 

Theme – Let’s Take A Trip

We’re bringing our Let’s Take a Trip shirt design to life! It’s got that West Coast road trip feel, with 70s and 80s nostalgia, the iconic Hotel Zed VW Van as the centrepiece, and a bright, playful setup. We’ll have a live DJ keeping it high-energy so it feels like a rolling dance party. Joining us this year are local Victoria Drag Icons, Vivian Vanderpuss and Woofie! 👠

RSVP here to stay up to date! 

Parade Gathering Area

See you Sunday, July 10!

  • Group B
  • Spot #50
  • On Government St. between Herald St. and Fisgard St.

RSVP here to stay up to date! 

Our goal is to keep this event barrier-free and welcoming for everyone. Questions, concerns, or comments are always welcome. You can contact Matt directly at matt@hotelzed.com.

For more info about Victoria Pride, visit the Victoria Pride Society website.

Pride 2025 Highlights

🏳️‍⚧️ You’re safe with us 🏳️‍🌈

We are a safe place for all Rebels! All Hotel Zed properties and ROAR Tofino have been Rainbow Registered by Canada’s Queer Chamber of Commerce (CQCC) AND we are the first hospitality chain to have all of its locations registered! How cool is that???

Seeing a Rainbow Registered symbol indicates to people that the business meets a stringent set of standards to ensure 2SLGBTQI+ visitors feel safe, welcomed, and accepted.

Where are you headed, friend?