Mark your calendars and pack your bags because Tofino Pride is back and even more awesome than ever! Between June 22 and 23, 2024, Hotel Zed is rolling out the rainbow carpet for a weekend of love, laughter, and unforgettable memories.

Celebrate Love in All Its Forms

Starting on June 22, Tofino’s annual Pride Parade kicks off at 3:30 p.m. from Beaches Grocery. All rebels and Pride attendees will walk together down the multi-use path towards the one and only Hotel Zed, where the party continues. Expect live music that channels your inner dancing queen, a dazzling drag show that’ll leave you breathless, and a vibrant queer makers’ market showcasing local 2SLGBTQI+ artisans. Plus, there’ll be food and drink specials to keep you fueled and feelin’ funky until 7 p.m.

All rebels are invited to our march and our free, community party to celebrate all kinds of love and all kinds of humans!

Introducing Tofino’s First-Ever Drag Brunch!

Hold onto your wigs, folx, because Sunday, June 23, is serving something extra special — Tofino’s very first drag brunch at Hotel Zed’s ROAR restaurant. Starting at 11:00 a.m., indulge in a brunch menu that’s as delicious as it is diverse, accompanied by Pride-inspired cocktails. Clink to love and drag all morning long!

And the entertainment? It’s legendary! Canada’s Drag Race elites Vivian Vanderpuss and Ilona Verley will be joined by Victoria’s own drag sensation, Woofie. With performances that blend iconic musical numbers and side-splitting comedy, this is one brunch you won’t want to miss. Cue the “death drop”! But hurry — seating is limited, and we highly recommend you make a reservation because this event is sure to sell out quickly.

Hotel Zed Proudly Discounts Your Stay!

Can’t make it to Tofino? No worries! Hotel Zed is spreading the Pride love across all its locations in Victoria, Kelowna, and Tofino. Book a room with the promo code PRIDE to snag 20% off your stay in June and July. It’s the perfect excuse for a summer getaway filled with fun and festivity.

All of our locations are proudly Rainbow Registered by Canada’s LGBT+ Chamber of Commerce, so you know you can feel safe and welcome. 

So, what are you waiting for? Grab your brightest outfit, bring your besties, and join us in Tofino for a Pride celebration like no other. Let’s make this a weekend to drag about — err, we mean brag about!